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We really thought about this concept from the angle of what would print look like if it was truly an integrated print and online communications strategy that took advantage of interactive capabilities and user-generated content,” said Broaddus.
More than anything, the College of William & Mary wanted to surprise prospective students this year. Bright teenagers are inundated with information from colleges, says Henry R. Broaddus, associate provost for enrollment. "We wanted people to open the mailbox," he says, " and go, 'Viewbook, viewbook, viewbook ... spaceship.'
An elegant and artful video made by a W&M senior for the annual Active Citizens Conference
My second reply came from Henry Broaddus, dean of admission at the College of William and Mary. He spoke on the record.
“This is an especially unfortunate incident, because it arouses even more suspicion and cynicism on the part of the public,” he said. “Admissions of wrongdoing should not be the kind of admissions referred to in our job titles.”
319 years later, W&M still stands out for its singularity, not just its longevity.
